Facebook will start offering a new way of wishing friends happy birthday. The new way is through personalized videos. The feature has been launched on the iOS app, and is expected to be available on more platforms soon.

The social networking site and app started rolling out a new feature dubbed ‘Birthday Video Cam’ that lets you say “Happy Birthday” to friends via video. With the new 15-seconds ‘Birthday Video Cam’, Facebook wants to encourage people to interact via videos rather than just texts. Users will be informed about the new ‘Birthday Video Cam’ feature on the wall of the user whose birthday it is and will show a pop-up message at the bottom that says, “Record a birthday video.”

TechCrunch has shared a screenshot that shows the new feature on the Facebook for iOS app. Apart from recording the video, the feature also lets users add various effects including frames before sharing it on the friend’s wall. Facebook, which recently confirmed that it has a user base of nearly 1.6 billion, has been lately pushing videos on the platform.

A year ago, Facebook released several variety of features aimed at expanding video recordings on the social network app. It launched the suggested feature which started showing up on website and apps displaying rows of related snippets after a user views a clip from News Feed. The organization a year ago took off auto playing video on its site and in on their mobile applications. The element however focused at users who watched a ton of videos and had a quick Internet association with a liberal information top.
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