Google Play Now Lets You Test Drive Android Apps Before Installing Them

You probably must have heard of Android instant apps… Android instant apps lets users access apps from search, social media, messaging, and other deep links without the need to stop and first install the app.
Android instant apps was announced at Google I/O sometimes in May last year and now Instant Apps are finally making their way to users on the Google Play store listings through a Try It Now button. Instant Apps launch with just a tap on a URL. To support this, developers partition their apps into small, runnable parts, so they can start within seconds.

With the current integration, users will be able to run Android apps instantly without requiring installation. Here are the lists of featured instant apps… The list includes BuzzFeed, NYTimes (Crossword), Hollar, Red Bull, Skyscanner, Onefootball Live Soccer Scores - these can now be tried out by users before actually downloading them.

Google also announced a revamped Editors' Choice tab in Play store which is now live in 17 countries. Some of the upcoming changes include improved home section for games which will soon feature trailers and screenshots of gameplay and two new browse destinations are also coming soon namely 'New' (for upcoming and trending games) and 'Premium' (for paid games).

And finally, Google also introduce Google Play Security Reward Program.The program will allow Google to find vulnerabilities and notify developers via security recommendations on how to fix them.
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