Google Chrome Browser Will Start Blocking Ads Beginning From February 15

Too bad but there is nothing you can do about it. You’ve seen these annoying ads before: full page ads, ads that flash, or ads that unexpectedly play sound or video. These types of ads abuse users surfing experience. In turn, users might flock to Chrome to get away from those kinds of ads, and websites are pressured to get rid of obnoxious ads.
Google will begin to block all ads from websites seen with the Chrome browser (including its own ads) starting on February 15, but only on one condition: the website doesn’t pass Google’s “Better Ads Standards”. This means that any website that displays ads that might be overly annoying won’t show any ads when the viewer uses Chrome.

Despite the fact that Google as a company makes the majority of its money on advertising, it wants to make sure that web surfers can have a pleasant surfing experience without experiencing annoying ads.

So, if you are a website admin, you can use Google’s Ad Experience Report to identify which ads don’t comply with Better Ads Standards. If the website has a “passing” status, ads will show business as usual. If the status is “failing” for 30 days or more, Chrome will stop displaying ads on that website. The website will need to use the Ad Experience Report to request a revision of the website before it can start showing ads again.

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